Ford

A9522

Ford Motor Company is an American multinational automaker founded by Henry Ford in 1903. Ford democratised car ownership through the moving assembly line and the Model T, the first mass-produced affordable automobile. T...

1988–1998

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The story

Ford Motor Company is an American multinational automaker founded by Henry Ford in 1903. Ford democratised car ownership through the moving assembly line and the Model T, the first mass-produced affordable automobile. Today Ford sells vehicles in over 125 countries and is particularly well known for the F-Series trucks, America's best-selling vehicle for decades, and performance icons like the Mustang.

Built Ford Tough.

History

Henry Ford established the Ford Motor Company on June 16, 1903 with $28,000 of capital. The Model T launched in 1908 transformed mobility, selling over 15 million units by 1927. Highland Park's moving assembly line (1913) cut chassis assembly time from 12 hours to 93 minutes, enabling affordable mass motoring. Post-war models including the Thunderbird (1955) and Mustang (1964) became cultural touchstones. The Ford GT40 program (1966-1969) ended Ferrari's dominance at Le Mans. Under Lee Iacocca and later Alan Mulally, Ford survived the 2008 financial crisis without a government bailout. The F-150 has been America's best-selling vehicle every year since 1981. Ford launched the Mustang Mach-E EV in 2021 and the F-150 Lightning electric truck in 2022.

Generations

1988

First generation (1988–1998)

Common questions

01

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Ford Motor Company is an American multinational automaker founded by Henry Ford in 1903. Ford democratised car ownership through the moving assembly line and...

02

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